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How to promote a blog on social media?


How to promote a blog on social media?

In this article, we discussed the issue of promotion blog for SEO. In addition to a well-positioned website, it's worth contacting your readers - the easiest way to do this is through social media. Learn how to promote your blog through social media!

 

Promote your blog on Facebook

Although the saying "you are not on Facebook, so you do not exist" has become a bit worn out, people are still looking for their favorite brands, TV shows, and websites that they can follow. That is why Facebook is still a must when promoting a blog on social media. Of course, the fan page must be polished - from the background photo, through the profile, to the descriptions. It is important that it is visually and color similar to your blog. If you don't have your own logo yet, it's time to take care of it.

 

The next step is to connect your blog with Facebook. Under each post, there should be an option to like and publish it, plus a box that lets you like the blog's profile on Facebook. The beginnings of the fan page are difficult and usually look the same for most people. First, invite friends - the more, the better. Thanks to this, we gain an initial group of fans who are more encouraged to visit, because Internet users tend to follow the crowd. A profile with 30 fans is less inviting than a fan page that already has hundreds of fans.

 

Once the profile is refined, it must start living. It is worth informing about the latest entries and publishing subsequent "teasers". It's definitely worth sharing on Facebook more than on the blog itself - by uploading interesting photos, infographics, or videos. Of course, it's all about generating traffic, so it's good to reply to comments or thanks for comments after posts.

 

The time you publish Facebook posts is also very important. After previous posts, you can quickly notice when they reach a larger range - those published in the morning or evening. You can also use Facebook statistics to better plan your publication hours. Good to stick to set times of the day, but don't be afraid to take risks. Reach depends most on likes and shares, and here again, we return to the basics of blog promotion, i.e. valuable content.

 

Competition - a good idea to promote a blog?

A way to quickly grow likes are, of course, competitions, where the condition of participation is to like the blog page on Facebook or publish a post with a competition on your board. However, in this matter you have to be careful - it happens that the participants are not fans who will stay on our fan page and will read blog entries. After the competition, they can even remove our blog from favorites, and only a small percentage of participants can be valuable fans.

 

However, deciding on this form of promotion in social media, given the small number of fans on Facebook, the blogger has to deal with the sites following the contests on the web. There are really a lot of them and they guarantee a large number of visits (if of course, the prize is worth it).

 

Promote your blog on other social media channels

The blogger should not be limited to Facebook alone and - depending on his target - can also set up accounts on Google Plus, Twitter, Instagram or Pinterest and Snapchat. The bottom line is that each social media tool should be used in a different way while connecting them together and building a real community.

 

On Facebook, tags have only been around for some time, while on Instagram or Google Plus they are the foundation of the portal. If you want to get the most likes or likes, it's worth describing your photo or post with as many relevant tags as possible. In this way, in a short time, we will reach a wide range of Internet users.

 

According to Sot render, Twitter in Poland is still the least popular social media tool. At the same time, last year, in selected age categories, it achieved a 100% increase in the number of users. Specialists agree that Twitter has great potential, so it's worth to promote your blog there.

 

As you can see, there are many forms of promoting your blog on social media. The most important thing is to remember to share any content on the appropriate social media channel. To show interesting or inspiring photos, publish them on Instagram or Pinterest. Add a short description, relevant tags, and more! Wait for the next hearts. If your new entry is more educational or expert, it discusses an important topic - show it off on LinkedIn or Golden Line. Each portal is different and you, as its user, need to know these differences.

 

 

 


Location: Australia

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