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HOW TO DIFFERENTIATE AN INFLUENCER, A BRAND AND A USER?

 


HOW TO DIFFERENTIATE AN INFLUENCER, A BRAND AND A USER?

If you still do not know how to differentiate an influencer, a brand and a user, then you are one of those who should read this article. In the first place, we will begin by identifying each one and putting each the thing in its place, in its proper context:

USER

One who uses a social network to communicate with his environment. In general, in marketing for social networks, the user plays an important role by giving contributions, recommendations, or opinions about the products or services that are marketed on the network. 

INFLUENCER

The influencer, meanwhile, is that the user with the ability to form an opinion, motivate action, or influence the environment. Almost always, stars or famous personalities are constituted as influencers in the networks. However, there are also unknown users who are recognized for their originality.

BRAND

The brand (brand in English) is the commercial identification of a product or service, which is marketed or advertised on social networks. Typically, brands use celebrities and influencers to promote their advertising message.

 HOW DO I IDENTIFY AN INFLUENCER?

To know how to differentiate an influencer, a brand, and a user, it is important that you learn to identify the influencer in your networks. We offer you a series of recommendations:

 

  • Take a tour of your followers, look at their audiences (how many followers)
  • In the subject or field that interests you, look for blogs or sites that address the subject. See who is commenting and getting more comments.
  • Check the RT, comments or content of the brands you follow. Look at the behavior of the users.
  • Take a tour of the networks. Take a good look at the content with the most likes, tags used, and user movement.
  • Networks like twitter suggests "contacts" or "people" based on the field or area where you move.

 

There are brands that use programs like "Klout" to measure their influence on social networks. It is generally not recommended. It is more beneficial to take the time to read comments, review content, and detail the publications until you learn how to differentiate an influencer, a brand, and a user. Do you try?

 

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