Skip to main content

HOW TO DIFFERENTIATE AN INFLUENCER, A BRAND AND A USER?

 


HOW TO DIFFERENTIATE AN INFLUENCER, A BRAND AND A USER?

If you still do not know how to differentiate an influencer, a brand and a user, then you are one of those who should read this article. In the first place, we will begin by identifying each one and putting each the thing in its place, in its proper context:

USER

One who uses a social network to communicate with his environment. In general, in marketing for social networks, the user plays an important role by giving contributions, recommendations, or opinions about the products or services that are marketed on the network. 

INFLUENCER

The influencer, meanwhile, is that the user with the ability to form an opinion, motivate action, or influence the environment. Almost always, stars or famous personalities are constituted as influencers in the networks. However, there are also unknown users who are recognized for their originality.

BRAND

The brand (brand in English) is the commercial identification of a product or service, which is marketed or advertised on social networks. Typically, brands use celebrities and influencers to promote their advertising message.

 HOW DO I IDENTIFY AN INFLUENCER?

To know how to differentiate an influencer, a brand, and a user, it is important that you learn to identify the influencer in your networks. We offer you a series of recommendations:

 

  • Take a tour of your followers, look at their audiences (how many followers)
  • In the subject or field that interests you, look for blogs or sites that address the subject. See who is commenting and getting more comments.
  • Check the RT, comments or content of the brands you follow. Look at the behavior of the users.
  • Take a tour of the networks. Take a good look at the content with the most likes, tags used, and user movement.
  • Networks like twitter suggests "contacts" or "people" based on the field or area where you move.

 

There are brands that use programs like "Klout" to measure their influence on social networks. It is generally not recommended. It is more beneficial to take the time to read comments, review content, and detail the publications until you learn how to differentiate an influencer, a brand, and a user. Do you try?

 

Labels:
Location: Australia

Comments

Post a Comment

Popular posts from this blog

Top 3 Benefits of Digital Marketing for Small Businesses

  Top 3 Benefits of Digital Marketing for Small Businesses What would you do if you had a sufficient marketing budget? Would you spend it on TV ads, billboards, and the like, or would you spend it on social media, SEO, Pay Per Click (PPC) and other digital marketing channels? Traditional marketing is usually expensive and not all companies can afford it. Moreover, it is not very efficient. In today’s highly competitive market, the consumer has many choices. If the customer cannot find a certain product at a certain price in your online or physical store, he/she will find it elsewhere (probably from one of your competitors). Your marketing strategy and the tools you choose to carry out your plan can make or break your business. Assuming you are a Small Business , it is safe to say that you cannot afford to spend a lot on marketing. Therefore, you need to choose tools that are cost-effective and easy to implement. More and more companies are spending on digital marketing. It makes
Post a Comment
Read more

THE DIGITAL MARKETING STRATEGY THAT WORKS

  THE DIGITAL MARKETING STRATEGY THAT WORKS There is no doubt that in the modern world a large part of your marketing strategy has to be digital. Consumers and businesses are increasingly connected, and you want to be able to reach them where they spend the most time. But when you are growing a business, this ever-changing digital landscape can quickly become complicated, if not incomprehensible. And then, there is already enough to do on a daily basis! How can you also create, refine, and maintain an effective digital marketing strategy? What is a digital strategy? Since  Wikipedia doesn't know what it is , we'll explain it to you. In summary: your strategy is  the series of actions that will help you achieve your goals  using online marketing. The term “strategy” may sound intimidating, but building a digital strategy that is truly effective doesn't have to be complicated. Simply put, a strategy is just  a plan of action to achieve the desired goal  or multiple
Post a Comment
Read more