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HOW TO CARRY PUBLIC RELATIONS OR MARKETING DURING THE COVID-19?

HOW TO CARRY PUBLIC RELATIONS OR MARKETING DURING THE COVID-19?


Amid confinement measures and concern about the Covid-19, marketing must be clothed insensitivity. This will confirm to the clientele that you continue to work for and by her. The pandemic will impact all areas of production. Without excepting public relations, RRSS, or marketing. It is a 180º turn that can leave many disoriented. It will be necessary to be more analytical about when to emit the messages, how to approach them, etc. We offer you a range of options that will hit the mark.

With it, you will be on the crest of the wave of public relations and marketing!

UNDERSTAND REALITY AND ADAPT TO IT

Digital platforms will take their peak these days. They will constitute an elemental piece to bond with the outside, to be in contact with others, and to cover many needs. Those events that you prepared with such care do not have to be discarded, but they must be adapted. So that they are carried out by digital platforms. What happens when I execute this change?

In the first instance, empathetic realism is shown to customers. You are aware of their needs and interest in the event. You will have a global impact, you will propel your engagement and it will be a lasting effect in the mind of your target. Now users will more effectively compare the proposals of the different brands. As well as its ability to adapt and respond to the situation. Opt for content that increases awareness.

Creatively transmit your corporate identity and the values ​​that distinguish you. There is something essential to keep in mind, during the war periods the cinemas are crowded, do you remember why?

Exact! People need a break. They merit a space to get away from so much horror. The bigger the crisis, the higher the value of arts and entertainment in general. Think of strategies that contribute to people's emotional and mental health. Some may be at risk of developing anxiety, depression, claustrophobia. As a brand, you can also detect these needs and work on them.

Those live on Instagram Followers, free courses of 24, simple concerts, or tips for the home office are up to date.

THE CONTENT RULES

It can be a challenge to remove humanity from your signature in circumstances, due to the endless limitations that are experienced. But, everything has a timely solution! Bring to the present some of those contents that worked months or even years ago. How? Updating the references, figures or certain data can be simple and very useful. Bet on modifying subtitles or titles. It also includes backlinks or performs a keyword change. Smooth communication with your audience will be more relevant. Apply content marketing in all its glory. Use email, social media, and SEO.

The bulk of the people will be glued to their screens. Looking for quality content and an optimistic approach. Something very popular right now is a list of activities to do from home. Public relations will be poured into valuable content in various digital formats. It is the right time for some e-book project, for example. Ensure consumer loyalty by using micro-influencers.

It will attract your brand to your potential customers with great efficiency. Hyperconnection will reach its peak these days, it is tangible to the point that systems can suffer it. Why do we need to keep it in mind? Because SEO optimization should not be postponed. On the contrary, SEO strategies need more push now. More free time means more time to surf the web.

You want to be among the first results! So that they find you easily for your services or products.

TAKE YOUR MEDIA TO THE NEXT LEVEL

The streets are empty and the media is saturated with updated data on the Covid-19, much information goes unnoticed. You can take advantage of this aspect to give details about articles or notes from famous media. Take this kind of content connecting them to different digital platforms. You will get an increase in your visibility. Moreover, it will give a plus to your credibility.

Do you need another reason to apply this strategy? Generally speaking, by consuming so much information about the virus, people will be forced to go offline.

Yes, you will notice that it can affect your state of mind and it can become tiresome. They'll be looking for different content, something refreshing, and you're ready to offer it!

 


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Location: Australia

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