Skip to main content

Instagram Content

Instagram Content 2020: how to inspire your followers!

  

When using Instagram to grow your business,it is important to build an audience that is committed and loyal to your brand. But how can you ensure that your followers love your posts and in turn help you grow as a company on Instagram? Three words: high-quality content.

If you don't have the time or resources to take your own photos for Instagram, don't worry! There are many ways to create an engaging feed with cool aesthetics - even if you're selling something as ugly as Tupperware or promoting a completely digital product that seems impossible to visualize.

This the article covers exactly how to research images for your Instagram account, where to find them, and what to consider when using them to promote your brand. You will also find some helpful design tips to ensure that all of the images in your feed are clean and beautiful, so you can delight your community and make it almost impossible for them to stop scrolling.

 Research for ready-to-use templates

There are also many tools to help you create great Instagram posts without being an experienced Photoshop user. Online design tools such as Spark mail from Adobe, Canva, and Venngage are incredibly useful when it comes to creating attractive graphics for social media.

Maybe you want to make a contribution to advertising a special offer? Maybe you need a template to announce new opening hours for your company? Or maybe you want to publish a recipe that you shared on your blog?

Whatever the message you want to send, you can do it with a template! Take a look at this example from Venngage - a great template for food bloggers or restaurants:

You can opt for a simple or patterned background for a simplified look, or even use a product image if you want to increase your sales. A database of high-resolution photos of your products could really help you get out of a difficult situation if you ever have little Instagram content. A simple, engaging product photo can do wonders for your engagement if you have a strong community of followers.

 Find high-quality stock photos

Stock images have gotten a bad name lately, but that doesn't mean you shouldn't use them!

On the contrary, they can help you create a varied feed when you use it with a mix of other images, such as templates. However, not all stock images have what it takes to get a top spot in your feed - some can be pretty awful!

To find high-quality photos that don't really look fake, use Unsplash or Stocksnap.io. They offer a range of images for free, and you're guaranteed to find something suitable for your niche.

If you have a little budget to spend, try Stocksy. As you would expect from a paid service, the quality of the images is higher, and the variety greater.

Just make sure to buy the right image size (there are some at different prices), taking into account the recommended dimensions of an Instagram post of 1080p x 1080p.

 

Use different image formats

It is important not to neglect the variety of content formats available to you as an Instagram user. Try the Carousel Post to share up to ten pictures at once and create a photo album. A 60-second video can also be a great way to show your products in action, or just a short tutorial or demonstration. However, make sure that your product posts don't get too intrusive. You should vary your content topics to keep things balanced and encourage engagement from your followers!

 Repost Instagram content from brands around you

Well, the good news is that you don't need it!

Other Instagram accounts may already be doing an excellent job of producing content that your audience is interested in.

There's nothing wrong with reposting Instagram content from brands like yours or from an account that is relevant to your audience and Instagram strategy as long as you ask for permission.

To repost Instagram content and "legally" publish it, you need to do the following:

Follow hashtags and accounts to discover high-quality content

To find content for republishing, you should brainstorm some brands with inspiring Instagram accounts, a similar audience to yours, who are not direct competitors.

Check out there, Instagram accounts and then make a list of those who create the best content.

Start by following them so you can keep up to date on their latest posts, and save any specific posts that you think are worth sharing by tapping the bookmark icon under each Instagram post or video.

You can even create a separate collection where you can save the posts you want to repost to your own account in the future.

Starting in December 2017, you can follow hashtags so that popular related posts appear in your feed, making it easier to discover great content that you can repost! Just search the hashtag on Instagram and click the Follow button - it couldn't be easier!

 Pay attention to contrast and balance

In order for an image to stand out in an Instagram feed, it must have contrasting elements. The contrast can refer to colors, shapes, fonts, light and exposure, scale, white areas, and much more. Finding the contrast that makes your image fascinating is entirely up to you - and it is an essential step to get your followers to deal with your content.

First, you can play around with filters and the editing suite in the Instagram app. These editing tools don't get much attention, but they're really nifty and easy to use to get great results. In most cases, the only thing it takes to make your photo stand out is adjusting the brightness, contrast, saturation, and temperature.

 

                                                                                    


Comments

Post a Comment

Popular posts from this blog

Top 3 Benefits of Digital Marketing for Small Businesses

  Top 3 Benefits of Digital Marketing for Small Businesses What would you do if you had a sufficient marketing budget? Would you spend it on TV ads, billboards, and the like, or would you spend it on social media, SEO, Pay Per Click (PPC) and other digital marketing channels? Traditional marketing is usually expensive and not all companies can afford it. Moreover, it is not very efficient. In today’s highly competitive market, the consumer has many choices. If the customer cannot find a certain product at a certain price in your online or physical store, he/she will find it elsewhere (probably from one of your competitors). Your marketing strategy and the tools you choose to carry out your plan can make or break your business. Assuming you are a Small Business , it is safe to say that you cannot afford to spend a lot on marketing. Therefore, you need to choose tools that are cost-effective and easy to implement. More and more companies are s...
Post a Comment
Read more

HOW TO DIFFERENTIATE AN INFLUENCER, A BRAND AND A USER?

  HOW TO DIFFERENTIATE AN INFLUENCER, A BRAND AND A USER? If you still do not know how to differentiate an influencer, a brand and a user , then you are one of those who should read this article. In the first place, we will begin by identifying each one and putting each the thing in its place, in its proper context: USER One who uses a social network to communicate  with his environment. In general, in marketing for social networks, the user plays an important role by giving contributions, recommendations, or opinions about the products or services that are marketed on the network.  INFLUENCER The influencer, meanwhile,  is that the user with the ability to form an opinion, motivate action, or influence the environment . Almost always, stars or famous personalities are constituted as influencers in the networks . However, there are also unknown users who are recognized for their originality. BRAND The brand (brand ...
Post a Comment
Read more

THE DIGITAL MARKETING STRATEGY THAT WORKS

  THE DIGITAL MARKETING STRATEGY THAT WORKS There is no doubt that in the modern world a large part of your marketing strategy has to be digital. Consumers and businesses are increasingly connected, and you want to be able to reach them where they spend the most time. But when you are growing a business, this ever-changing digital landscape can quickly become complicated, if not incomprehensible. And then, there is already enough to do on a daily basis! How can you also create, refine, and maintain an effective digital marketing strategy? What is a digital strategy? Since  Wikipedia doesn't know what it is , we'll explain it to you. In summary: your strategy is  the series of actions that will help you achieve your goals  using online marketing. The term “strategy” may sound intimidating, but building a digital strategy that is truly effective doesn't have to be complicated. Simply put, a strategy is just  a plan of action to ...
Post a Comment
Read more