How many Facebook likes does your business page currently
have? If you are active in social media marketing, you probably know the
number by heart. With more than two billion users, Facebook offers a huge
potential target group for your company. But with more than 60 million
active Facebook pages on the network, there is also a
lot of competition. So getting more likes is an
important part of your Facebook marketing strategy. It is important to
constantly try out new opportunities.
In order to get more Facebook likes, you need to share
content that is really personable and, in the best case, provide
added value for the user. Of
course you need a Facebook fan page for this. Relevant company content is
then shared on this fan page so that readers always get interesting texts,
pictures, and videos. It's about creating content that has real value for
an audience that in return offers a lot of value for the brand. In the
following sections you will learn how it is easiest to get Facebook likes.
Develop
an intelligent Facebook marketing strategy
A clearly defined, intelligent Facebook strategy that is based on
your business goals help you to create a coherent brand presence on Facebook
that fits your brand personality and your brand values and thus brings more
Facebook likes. Your strategy should aim to collect likes from followers
who have the most potential to add value to your business through regular
engagement, rather than just one-time likes from online passersby. Defining
the target group can be a good place to start if you want to get more
Facebook likes. Who you're talking to in order to use the right tools and tone,
rather than trying to get and get the likes of every two billion Facebook
users.
Make
a great page
This may sound obvious, but sometimes the most important points
can be easily overlooked: If you want to collect Facebook likes, you have to
have a great fan page and consistently great posts. Your Facebook page
consists of many parts and it is important that all of them are complete,
professional, and brand-oriented. In the “About” section of your Facebook
page, you can provide important business information for people looking for
specific information. In addition to your contact information, you can add
your company's founding date, provide a company summary, or even add a list of
brand targets. All of this information helps build your credibility and
convince potential followers that your fan page has really earned the
Facebook likes. It also helps you appear on searches outside of Facebook
and direct users to your page so they can get more Facebook likes.
If you have a post that collects a lot of likes, you can fix it to
maximize its lifespan. If you choose to pin a post, it stays on top of your
page so that users can see it before your other posts. You can change your
pinned posts as often as you like. So make sure you are always up to date.
Publish
relevant, high-quality content
Facebook recommends that you "share short, worth reading
copies and eye-catching images to get attention." how does it look in
action? Integrate these strategies to develop posts that are inherently
personable. So you get more likes on the posts. A study found that
posts with photos received significantly more Facebook likes than just text
posts. If you don't have your own photo library, there are many free photo
websites you can use. You could also try to create a unique infographic
that provides valuable information for your niche or even something humorous. If
you want to get Facebook likes, then you really have to make an effort.
A convincing headline is key to getting more Facebook likes. However,
these should not be in the area of Clickbait. Facebook offers these tips
for creating a large headline:
Use your headline to set reasonable expectations about the content
of the post
Be clear and precise
Don't be too promotional
Sure,
you're trying to promote your brand on Facebook - but people want their feeds
to be entertaining and informative, not intrusive, and full of selling points. So, unfortunately, you cannot get any likes. Only if the fan page has added
value can the number of Facebook likes increase.
Get involved consistently and at the right times
Facebook itself notes that consistency in the quality and types of
posts you create can help people. This helps you if you want to get more
Facebook likes. Create a content calendar and schedule posts in advance to
keep your post and Facebook content organized and consistent on the Facebook
fan page. Social media marketing specialists have found that this
increases engagement, including Facebook likes. You need to do your own
research to find out what works best for your audience. There is a study
that says the optimal times are from 12 a.m. to 3 p.m. on weekdays and 12 a.m.
to 1 a.m. on weekends. If you want more people to like your fan page, you
need to engage those who are already doing it. Unanswered comments or
questions on a Facebook page can deter potential new fans. Remember,
Facebook is a social network, and being sociable is an important way to make
your brand and site more engaging and get more Facebook likes.
Get
involved with other brands and communities on Facebook
Keep in mind that Facebook is primarily a social network - so be
social and start looking at other brands that are relevant to your niche, but
not your direct competitors. Simple likes or comment on another fan page's post can help attract their attention and open up collaboration
opportunities to market your business so you both get more Facebook likes.
Would you like to get more Facebook likes in the long term? We
would be happy to help you: Buy real
Australian Facebook likes at
Social Captain.
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