HOW TO DIFFERENTIATE AN INFLUENCER, A BRAND AND A USER? If you still do not know how to differentiate an influencer, a brand and a user , then you are one of those who should read this article. In the first place, we will begin by identifying each one and putting each the thing in its place, in its proper context: USER One who uses a social network to communicate with his environment. In general, in marketing for social networks, the user plays an important role by giving contributions, recommendations, or opinions about the products or services that are marketed on the network. INFLUENCER The influencer, meanwhile, is that the user with the ability to form an opinion, motivate action, or influence the environment . Almost always, stars or famous personalities are constituted as influencers in the networks . However, there are also unknown users who are recognized for their originality. BRAND The brand (brand in English) is the commercial identification of a product
THE DIGITAL MARKETING STRATEGY THAT WORKS There is no doubt that in the modern world a large part of your marketing strategy has to be digital. Consumers and businesses are increasingly connected, and you want to be able to reach them where they spend the most time. But when you are growing a business, this ever-changing digital landscape can quickly become complicated, if not incomprehensible. And then, there is already enough to do on a daily basis! How can you also create, refine, and maintain an effective digital marketing strategy? What is a digital strategy? Since Wikipedia doesn't know what it is , we'll explain it to you. In summary: your strategy is the series of actions that will help you achieve your goals using online marketing. The term “strategy” may sound intimidating, but building a digital strategy that is truly effective doesn't have to be complicated. Simply put, a strategy is just a plan of action to achieve the desired goal or multiple